Brochure Catalog Printing Business San Francisco Vancouver Seattle Portland

Brochure Catalog Printing Organization San Francisco Vancouver Seattle Portland

hello. See http://expositionprinting.com for make contact with us about a quote and for consulting about your print buy. We’re seeking forward to operating your magazines, books, brochures, reviews, and posters on our eight Color Heidelberg Net Offset Presses or our 6 Colour SpeedMaster Printing Presses.

Epson Launch New Expert Image Output Epson Stylus Pro3890-new Solution – The Printing Market

January 14, 2010, in the large-finish digital video output in the area retaining its place as the industry launch of the first Epson A2 + format a professional picture Printer New?? EpsonStylusPro3890. As EpsonStylusPro3800C upgrade products, EpsonStylusPro3890 much more excellent color quality, effective and compact and lightweight kind issue Layout Will advantage a broad range of professional photographers, business photographers, artists and innovative photography lovers.

Epson Stylus Pro 3890 Compared with the prior generation, EpsonStylusPro3890 greatest alter is the upgrade to 9 color ink program, “Century iris K3VM” pigment ink. This ink shade by incorporating a larger density of fresh fresh magenta and light magenta, achieve the complete optimization of image shade. Also, simply because the smooth transition in the gray scale, color gamut expansion and eliminates the metamerism phenomenon and achieved a fantastic breakthrough, EpsonStylusPro3890 functionality edge in shade to assist users excellent interpretation of the visual arts.

In shade overall performance, because the fresh fresh magenta and light magenta inks to join, “Century iris K3VM” the colour red and the blue field in the region have improved drastically, creating it in the overall performance of blue sky, Asaka, portrait colour and so were the super-edge. At the exact same time, this ink is broken Digital proofing Tough to think that the functionality of the industry’s Pepsi Blue, Barbie powder numerous tertiary colour reduction engineering bottleneck. Such a wide color gamut, so that the output image EpsonStylusPro3890 function much more dynamic and visual impact, even it can be utilized as a small digital proofing tools.

For black and white photographs of the output, EpsonStylusPro3890 3-level black ink utilized patented technology to guarantee the replication of black and white photos with richer gradation rendering variety, and no shade distortion. And its use of “Century iris K3VM” ink technique photo black and matte black can instantly switch media to guarantee the ideal results on numerous media. It is worth mentioning that, EpsonStylusPro3890 with higher black and white mode, in which the options, consumers can consider benefit of 3-level black ink to understand the hue, brightness and contrast of the very best management, and can be easily adjusted by hand to accomplish the preferred Print Good quality.

Each colour or black and white pictures of the demonstrate, EpsonStylusPro3890 utilizing new Epson LUT technology can automatically restore the colour of a distinct need to have, big portfolio to pick the best blend of ink, ensure smooth and delicate degree transition, getting rid of grainy and metamerism phenomenon, so each photograph can also show the truest colour. In addition to outstanding output good quality

addition, EpsonStylusPro3890 exact same fashion inheriting the EpsonStylusPro3800C compact, straightforward-to-use and numerous great genes. Its slim style for studio or office anyplace, and simply because of massive capacity ink cartridges also avoids the frequent replacement of cartridges. EpsonStylusPro3890 most one.5mm thick media in print, and can 4 six from 17 22 inch media is practically all single webpage employing the automated document feeder, artwork paper or thick 3 independent input channels for printing .

Shade overall performance as a stressed expert A2 + massive format output products, EpsonStylusPro3890 is a powerful function of expert photographers companion. Industrial photographers studio can help improve the efficiency of the professional photographer for the studio to complete the layout proofing, artwork output, manufacturing photograph, and so on., but also for the gallery exhibition class skilled video manufacturing work and can even support superior amateur photographers in the living space has constructed digital darkroom. Believe that such a little electrical power merchandise and the rich remedy will definitely wider photographers and photography lovers who carry great information. .tags

Contemporary paint colours | Present day Room Colors

Exterior paint color combinations have to be picked quite meticulously and with a lot of care as they reflect our taste to the outdoors globe. Hence, I would constantly advise you that you choose the exterior color paint combinations by employing your likes, colors and preferences. To choose appropriate paints, a single has think about several different factors. The very same guide lines are also applicable for interior paintings.Checklist of Elements to be ConsideredWhile selecting the suitable exterior paint colour mixture, 1 has keep the following suggestions in mind. Area of the residence Creating material that has been employed in the building Size and construction of the residence Peripherals of the property like patios, decks, and so on. Schemes and combinationsExterior Paint Shade Combinations #1: Place of the HouseThe initial and foremost aspect that 1 need to think about while choosing the exterior paint shade combinations, is spot of the home. By the phrase spot, I suggest the area in which the residence is located and also the plot where the house is built. If the residence is found in an urban area you could use neo-classical colours, and make the residence seem pretty modern. This would assist it mix with the atmosphere, and also tends to be really catchy. Exterior Paint Colour Combinations #2: Developing MaterialThe exterior colour paint combinations have to be chosen on the basis of the material that has been utilized in the process of construction. The three main construction components can be wood, stone and bricks. Now even though picking the proper color combinations, a single can decide on colors that suit the schemes of the development materials utilized. For instance: in the houses that are created up of bricks, we can typically spot that one side of the property has nice brick function of light red and the other side is plastered and painted with colors that correspond to that of the brick. In situation of homes that are made up of wood, you require to decide on the exterior paint colour combinations that are resistant to weathering and also tend to safeguard the wood of the property.

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Printing Flyers Made Simple

Printing Flyers will certainly support you broadcast your message to a wide audience. If you can, then printing your own flyers can not only conserve time but also cash, especially if you have entry to a shade copier or have designed a easy flyer. Always layout your flyer maintaining in thoughts the type of printing machinery you have so that printing flyers is a smooth and price-efficient procedure. Before printing flyers, you may possibly require to obtain certain flyer paper. Also, check your ink levels to prevent running out of ink or toner at an inconvenient time.

Right here are few basic directions for a price successful printing flyers run:

Items you want for printing flyers

* Printer paper

* Copier or printer

one. Printing flyers on a Non-Networked Copier

* 1 Open the flyer document or picture file.

* 2 Click on “File and then “Print.”

* three Click on “Possibilities” or “Preferences, then pick to print in “Color” or “Black and White,” and use the “Best” or “Normal” quality. Decide on the distinct type of “Paper.” Click “Ok.”

* 4 Click on “Ok” or “Print.” Check out the flyer test copy, and make confident that it has printed effectively.

* 5 Choose the kind of paper (colour, thickness, size) according to your design and style and clients requirements. Insert the paper in the copier’s side paper feed tray. If the printer doesnt have a tray then you might need to have to open a paper tray, eliminate the default paper, and insert the flyer paper.

*6 Set up your copier to print by means of the side paper feed tray. Place the flyer copy you printed earlier on the copier glass.

* 7 Enter the amount of copies you want to print. Click on “Okay” or “Copy.”

two. printing flyers on a Personal computer Printer

* 1 Open the flyer document or picture file.

* two Click on “File” and then “Print.”

* 3 Click on “Options” or “Preferences.” Select to print in “Shade” or in “Black and White,” and use the “Best” or “Normal” good quality. Select the certain sort of “Paper.” Click “Okay.”

* 4 Click on “Ok” or “Print.” Verify the flyer check copy, and make sure that it has printed appropriately.

* 5 Insert the wanted flyer paper into the feeder. Go to the “Print” screen once more. If your paper has altered, alter the setting.

* six Select the quantity of “Copies.” Click “Ok.”

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The Elements of Effective Catalog Design

One may think that a physical catalog isn’t necessary anymore in this digital era, but guess again. A professionally designed and printed catalog can be a vital lead-nurturing tool. When you meet someone face-to-face for the first time, whether it be at an event, trade show or an initial sales meeting, you take the time to learn about each other’s businesses. But what happens after you leave? A well-executed capabilities brochure will remind your prospect of the services you offer and, most importantly, what sets you apart from the competition.

In an initial contact, a catalog can be more effective than any other marketing asset because it’s immediate. Your prospect won’t necessarily take the time to visit your website after an initial meeting. Since the brochure is right in front of them, it will often intrigue them to learn more about your firm and then visit your website.

A professionally designed print catalog is especially important for small businesses. It builds credibility by conveying important messages about the value of your product or service. It helps to build your brand, and positions you as a legitimate business in the minds of prospects and customers.

To connect with readers, every catalog needs three essential design elements:

Attention-grabbing cover. Chances are your prospects have very short attention spans. If your catalog cover doesn’t immediately catch their eye and pique their interest, they won’t open and read the rest of the brochure. To get the attention of your target audience, combine a visually appealing design with an attention-grabbing headline that addresses a powerful benefit for your customers.
Compelling content. You care more about your business than your prospects do; they aren’t interested in a detailed history of your business. Instead, they want to know how your product or service can help them save time, lower costs, get more sales, or run their business more effectively. Focus your content on the problems and challenges your customers face and how you solve them better than your competitors. Use graphs, charts or images to help support your content, and convey your message more quickly.
Powerful call to action. The primary purpose of a catalog is to move people to the next phase of the sales cycle. Do you want them to visit your web site? Pick up the phone and call for a free estimate? Contact you via email to receive a downloadable white paper? A good call to action tells your readers exactly what you want them to do. It also stands out from the rest of the copy so that readers can’t miss it.

From a visual standpoint, a catalog needs to appeal to your specific audience. For example, if you serve a more conservative market, edgy or trendy design elements might look clever to you, but they don’t reflect the mindset of your readers.

At the same time, consider the image you want to project as a business. Most B2B firms use a matte finish on their catalog because it looks more distinguished and professional. Retail companies tend to use glossy finishes, as they make product pictures and images stand out more.

Your design and layout of inside pages should work well with the content. Use benefit-driven headers and sub-headers to catch the reader’s eye. Include plenty of white space to make the catalog easy to read.

Make sure the catalog visual elements – color, imagery, font, logo, etc. – align with and support your brand. Consistency of brand image is a key ingredient in earning your prospect’s trust.

Finally, never shy away from a professionally designed catalog because of cost. When done well, the return you receive will far outweigh the money you invest in growing your business.

The Nitty Gritty about catalog printing templates

Catalogs can organize the marketing and promotions of a company. A well designed catalog can be presented to partners, clients and investors to showcase the company’s visions, goals and ambitions. Many companies are using catalogs instead of PowerPoint presentations to attract the investors and to display the achievements and milestones attained by the company in terms of production and customer satisfaction. Creating the perfect catalog template is not a complicated task, but it is not easy, either. To draft a catalog, one needs to have experience in graphic designing and drawing skills. If you have the experience, you can go the DIY way and if you do not, it is wise to take the help of a professional printing company.

Why use catalog printing templates?

You can find a plenty of catalog templates on the Internet available in varied designs, sizes and color combinations. Whether you are taking help of a professional or doing it on your own, it is recommended that you download and use these templates because designing a catalog from the scratch can be a very time-consuming and demanding task. It can take forever to design even one page of the catalog, if you are not a trained layout artist or do not know much about graphics. Therefore, rather than wasting your precious time in doing what you do not know, get a head start with the templates available on the web. Most of these templates are designed by expert artists and usually available free of cost. These template makers cover almost all major industries.

The catalog templates can easily be customized to fit your needs. In order to use them effectively, one does not need to have great experience in graphics or drawling. All you need is an eye for beauty and a sense of placing the texts with images in an appropriate manner. These templates can significantly change things for a person who is in printing business by cutting down the production time and allowing him to use this time in taking up more orders.

You can find a wide assortment of catalog printing templates in accordance to your industry. Most of them are available free of cost and can be customized. You can also go for the detailed templates designed by professional artists to woo your targeted audience. The different structure and framework will allow you to use information very creatively and get the best out of it.

How to choose the best catalog printing templates for your needs?

Usually, the catalog printing templates are available in several different patterns and frameworks, out of which the user is supposed to choose from. Nowadays, many artists are experimenting with the colors to help it appeal to a wider audience. You can now change the colors, styles and patterns in accordance with the brand, products and concept or you can just choose the one that is a perfect fit for your brand. Choose templates that present the message you want to send out and do not just blend with it. Remember that some time and thought put into selecting the right template can go a long way when it comes sending the message out in a most effective manner.

Once you have decided on the template, you can download it and enter the description of your product or service by just clicking at appropriate places. You can also rearrange or recolor some of its element to give it a personal touch and highlight the main points. With little patience and adjustment, you can create a perfect catalog template in just a few minutes. You can also browse through the internet for catalog printing templates that let you make adjustment in terms of size and design. However, the template can be adjusted to a certain extent only. The basic framework will remain the same but you can change the appearance with the help of Photoshop tools to make it suitable for your brand. Though this may require little extra time, it is far easier and cost-effective than creating the entire template from scratch.

Why invest in premium templates?

You will find a plethora of catalog templates that are generic and available free of cost; however, hundreds of other people have already used these templates. Chances are that your target group comes across similar templates at least twice a day. So, if you want to approach your target audience or investors professionally and want to be seen different from others, you should invest in premium templates. If you are in printing or graphics business, it becomes even more important to be seen creative as well as innovative. These premium templates are unique and sold to only one customer. They are available at reasonable rates and hence, can be used by emerging businesses too.

How to Design a Product Catalog

Making a product catalog is an effective way to expand your customer base and to expose your customers to all of the amazing products that your company offers. A catalog has the potential to reach those customers who will never set foot in your store. As long as you know what to include in your product catalog and present it in an organized and visually-appealing way, you will be able to transform your catalog from an idea to a tangible advertising tool in no time.

  1. Make sure you have all of the ingredients in place before beginning any design steps. The content you’ll need before you make the catalog includes images of the products, a list of products and product features, and a list of other content that needs to be written, such as information about the company, customer testimonials, and any other information that will help your customers make the right decision.
  2. You may be tempted to take your own images to save money, but unless you yourself are a professional photographer, it’s best to hire a professional to take images for you. Your product photographs are one of the most important aspects of the catalog since this is what customers will see first. An appealing image will encourage customers to read the description and, hopefully, make a purchase.
    • If you have photography skills and feel comfortable taking the pictures yourself and own a digital camera, set the camera on the highest resolution and follow product picture protocol: use individual, not group pictures of products on a light background, add a drop shadow to make the products leap off of the page, and upload them at no lower than 300 dpi.
  3. Know your product features. Before you write the content about each product, you’ll need to know all of the technical specifications of each one. You can also assign item numbers and prices, including original and discount prices. You may also want to jot down any benefits that come to mind while sorting through your products. Though you may want to tell readers every little thing there is to know about each product, you should only give them the information that will help them make a decision. You can direct them to your website if they want even more information about the product.
  4. Choose an appropriate size for your catalog. You should pick a convenient size for your catalog to be when it’s closed. Depending on where it will be used, whether it’s on an airplane or on a desk in a waiting room, you’ll need to consider the most convenient size for your product so your customers aren’t overwhelmed by an overly-large catalog or aren’t frustrated by a catalog that is too small to let them clearly see the images and information about the products they are considering.
  5. Choose the right amount of pages. Your catalog needs to be long enough to give your customers all the information they need, but short enough to keep their interest and to not bog them down in extra details. Don’t forget about a table of contents, any products that may be featured on an entire page, and additional informational pages, such as the company history.
    • Make sure that your pagination is consistent. You can make it easy for customers to find your website address and number by putting them on each of your two-page spreads. You can list your phone number on the bottom right of each page and your website URL on the bottom left, or do the reverse. You can also place one on the top or one on the bottom.
    • Be sure to keep the page count in 4 page increments since printing companies print 4 pages on an entire sheet of paper (2 on the front and 2 on the back).
  6. Keep each description short, between 50-150 words. You will want to include the features of each product, but be sure to tie small benefits into each feature. And don’t forget about a core benefit. For instance, the grip features of those golfing gloves will provide a more stable hold on the club, but more importantly, customers can golf on a pro-level when wearing these gloves (core benefit). Help customers select the right item as you are writing about the products, describing what they need to know about them, from price to weight or dimensions.
    • If you’d like additional writing help, you may consider hiring a copywriter.
  7. When you’re copywriting, you should use short, easy-to-read sentences and paragraphs that avoid overly technical language. Each section of your catalog should have a cover or introductory page that shows a person using one of the products in the section, along with a short article about the benefits of the entire product category. Your content can also include a brief history of the company to make your readers feel more comfortable with your products.
    • You should also create the order form if you will accept faxed or mailed orders.
  8. You’ll need to plan which content will appear on each page. Be sure to place similar products together. Additionally, you should place products that go together near each other as well. For example, if you’re selling upscale men’s dress shoes, you may place shoehorns that will keep the shoes intact for a long time on the same page, because customers who consider nice shoes may be looking for this as well. This is also a great way to show customers something that they didn’t even know they needed.
    • To organize your content effectively, you’ll need to not only have product sections, but an introductory section at the front of the book, an educational section if you want to include articles, as well as a section for return and warranty information. You can intersperse articles throughout the catalog so that buying your products is never far from the customer’s mind.
    • Make sure to use consistent typography and designs so your customers aren’t distracted. However, you should make it convenient to find a specific section by color-coding the tops, bottoms, or sides of the pages of each section.
  9. Use powerful fillers. When you’re trying to reach a 4-page increment, you may need to use some filler pages in your catalog. Make these fillers promote the purpose of your catalog — selling products. Including the history of your company will help customers be more comfortable buying your products. So will customer testimonials and guarantees. Anything that will put a customer’s mind at ease and legitimize your company will help you make the most of extra real estate.
  10. Create an impressive cover. The cover will be the first thing your potential customers see and it will make or break the success of your catalog. If your cover does not capture attention, the catalog may get thrown in the trash before a customer even opens it. Including feature items, any specials or discounts, and stunning images all encourage a consumer to flip through the pages. If your catalog is seasonal, go with a theme that matches the time of year or an upcoming holiday.
  11. Although creating the order form can be a bit tedious, keep in mind that a customer may give up on buying that one-of-a-kind lamp because the form is too confusing. Including a customer service number will give customers a way to contact you if they get stuck. A perforated form that is addressed makes mailing the order much easier for customers as well. Don’t forget necessities such as a quantity option and both shipping and billing address options. If your customers can also order the product online, let them know that this is an option.
  12. It’s important to create a mock-up of your product catalog before you order hundreds of catalogs and realize you’ve made some organizational errors or visual mistakes. This process will keep you from wasting time on redoing page layouts, and it will give you a sense of what your catalog will actually look like. Unless you have a graphic design background, you should hire or meet with a professional to find the best way to lay out the pages in your catalog.
    • You will discuss your budget, the printer you will use, any tear-out order forms, and the images you want to use. Once you or your graphic design expert will have a sense of these components, you can find a way to lay out the information, and a way to place as many products as you can on one page without crowding them.
    • You can use shapes or other placeholders to represent the images you will eventually use. Once you have everything ready, you can even use the real images, proof the catalog, and have potential buyers take a look at it to get some suggestions before you take it to your printer.
  13. If your catalog is only 4 pages, you could try printing it yourself, but a professional will take less time and ensure quality results. Plus, a commercial printing firm will take care of issues such as page implementation (page order) and creep (outer pages coming out shorter than the inner pages when folded together). A printer will also be able use a much more durable binding technique. Some printing companies even provide mailing services for your convenience. Just make sure to find a printer that you can trust for reasonable prices and professional quality.

How to Find Quality Catalog Printing

Many companies print catalogs to send to their customers showcasing their products and merchandise. Many of these companies rely heavily upon catalog sales to generate income and keep them in business. There are also many companies that rely solely upon catalog sales for their business. For this reason it is extremely important to find a quality catalog printing company.

Catalog printing is a very cost effective way to increase the sales of your company. It is important to use high quality photos and printing techniques to appeal to your customers. By using an attractive, high quality printing for your catalog, sales booklets or marketing pamphlets you will appeal to your customers. For companies that rely solely on catalogs for sales it is extremely important to have a high quality product. Customers will base the quality of whatever product you are offering on how nice your sales catalog is. If your catalog is not professional looking, easy to read and appealing, your customers may go elsewhere to order what they need.

Your Catalog Is An Extension Of Your Business

When you send out catalogs to your customers you are sending out a message about your company and its image. A professional quality catalog will send out the message that your business is professional and high quality. A confusing, cluttered and low quality catalog will send out the message that your company does not care about the details and is not making a quality product. So it is very important that your catalog sends the right message to your customers.

Having A High Quality Catalog Will Increase Your Sales

When your catalog is user friendly and offers many full color pictures, high quality paper and an organized layout it will increase the sales that you get through that catalog, Having an attractive and professional looking catalog can also entice new customers to look into your products and services further increasing your profit margin.

Catalogs Are A Great Way To Market Your Products And Services

Catalogs provide you with the opportunity of marketing your products and services to a population that would not normally be able to take advantage of them. For instance if you have a business in Sydney you can market your products to people all over Australia, not just in the Sydney area. You can even market your products to people around the world, further expanding your sales base and increasing your profit. The very nature of catalogs and the exposure that they give you demands that you use the highest quality catalog printing service available to take full advantage of the limitless sales opportunity that they provide. Sales catalogs can be taken anywhere and go anywhere giving you an unlimited potential.

Catalogs Are Convenient For Your Customers

Another great aspect to catalogs is that they allow your customers to shop at their convenience and browse at their own discretion. This is especially beneficial in the fast paced and busy world in which we live.

Elements of Effective Catalog Design

One may think that a physical catalog isn’t necessary anymore in this digital era, but guess again. A professionally designed and printed catalog can be a vital lead-nurturing tool. When you meet someone face-to-face for the first time, whether it be at an event, trade show or an initial sales meeting, you take the time to learn about each other’s businesses. But what happens after you leave? A well-executed catalog design will remind your prospect of the services you offer and, most importantly, what sets you apart from the competition.

In an initial contact, a catalog can be more effective than any other marketing asset because it’s immediate. Your prospect won’t necessarily take the time to visit your website after an initial meeting. Since the brochure is right in front of them, it will often intrigue them to learn more about your firm and then visit your website.

A professionally designed print catalog is especially important for small businesses. It builds credibility by conveying important messages about the value of your product or service. It helps to build your brand, and positions you as a legitimate business in the minds of prospects and customers.

To connect with readers, every catalog needs three essential design elements:

Attention-grabbing cover. Chances are your prospects have very short attention spans. If your catalog cover doesn’t immediately catch their eye and pique their interest, they won’t open and read the rest of the brochure. To get the attention of your target audience, combine a visually appealing design with an attention-grabbing headline that addresses a powerful benefit for your customers.
Compelling content. You care more about your business than your prospects do; they aren’t interested in a detailed history of your business. Instead, they want to know how your product or service can help them save time, lower costs, get more sales, or run their business more effectively. Focus your content on the problems and challenges your customers face and how you solve them better than your competitors. Use graphs, charts or images to help support your content, and convey your message more quickly.
Powerful call to action. The primary purpose of a catalog is to move people to the next phase of the sales cycle. Do you want them to visit your web site? Pick up the phone and call for a free estimate? Contact you via email to receive a downloadable white paper? A good call to action tells your readers exactly what you want them to do. It also stands out from the rest of the copy so that readers can’t miss it.

From a visual standpoint, a catalog needs to appeal to your specific audience. For example, if you serve a more conservative market, edgy or trendy design elements might look clever to you, but they don’t reflect the mindset of your readers.

At the same time, consider the image you want to project as a business. Most B2B firms use a matte finish on their catalog because it looks more distinguished and professional. Retail companies tend to use glossy finishes, as they make product pictures and images stand out more.

Your design and layout of inside pages should work well with the content. Use benefit-driven headers and sub-headers to catch the reader’s eye. Include plenty of white space to make the catalog easy to read.

Make sure the catalog visual elements – color, imagery, font, logo, etc. – align with and support your brand. Consistency of brand image is a key ingredient in earning your prospect’s trust.

Finally, never shy away from a professionally designed catalog because of cost. When done well, the return you receive will far outweigh the money you invest in growing your business.