The first step towards successful catalog printing is to locate a reliable printing company. You must find a company that has sufficient experience in printing your company’s type of catalog. In this post, we will be discussing some of the most important qualities that the best catalog printing companies should have.
Excellent Print Quality
The ability to provide premium quality work, in as many print formats as you need, is the first quality you should look out for. You can ascertain the level of quality that a catalog printer can provide by requesting for samples. Make sure you request for samples with different types of folds, covers, binding and die-cuts. If the printing company cannot produce high quality samples, there’s no reason to build a relationship with them.
Catalogs are usually released on a monthly basis. So they must be printed promptly and be ready for mailing by a specific date every month. Therefore, the printer must have a strong sense of urgency and the ability to consistently deliver your job on time. Any catalog printing company or vendor that cannot provide timely work will eventually become a liability to your organization.
In order to know how effective the company’s delivery system is, you should test them with a small job that does not have a very urgent deadline. Remember that when you start the actual catalog printing, the delivery period will also include the time for mailing. For a more accurate assessment, you can consult references who have been dealing with the printing company for a reasonably long time.
The service fees charged by top rated printing companies for the same type of catalog will be similar. However, you should focus on the breakdown of the total cost. This will help you to know how the prices of a particular vendor compare with others. Therefore, you should request for quotes from at least three top-tier printers. Then ask for a detailed breakdown of the service fees charged by each company. You may be amazed at the differences in the way each company allocates fees to various activities, raw materials and services.
Up-to-date Printing Technology
The easiest way to assess the equipment and production methods of any printing company is to visit their plant. As you take this tour, you will be convinced about their corporate culture and capacity to meet your expectations. When you meet the people who will print, bind, and mail your catalog, you will discover several things that you can’t easily know by simple phone conversations. For instance, you can easily observe the level of coordination, cleanliness, and cohesion among the workers in the plant.
In addition, you will know if they have the right equipment to print your catalog to your specifications. Preferably, you should opt for a printer that specializes in printing catalogs rather than general book or magazine printing. A specialist will be more creative and will be able to provide other value added services that are directly related to the success of your catalog marketing programs.
Efficient Logistics and Mailing Management
Apart from printing your catalogs in an efficient and cost effective manner, a top-notch catalog printer will offer good logistics and efficient mailing processes. This is very vital for the prompt delivery of the catalogs to the end user every month. For example, the company you work with should be able to serve as a mailing list manager, a postal consultant, and offer catalog delivery tracking. They should have a well maintained database that you can use to monitor the effectiveness of your catalog marketing campaign. Some companies even provide co-mailing partnership opportunities that will help you to lower the cost of your catalog mailing when it is scheduled along with the mailing of other clients’ catalogs.
Selecting one of the best catalog printing companies for your business is a very important process. You should also take time to call up references and discuss the strengths and weaknesses of any company you plan to work with. However, you should also realize that dealing with catalog printing company is like building a relationship. So you should be prepared to accommodate a few unpleasant occurrences once in a while.